"DCU Through the Decades" Timeline Wall: Environmental Design
A large-format printed timeline wall tracing DCU's history from its 1979 charter to present day, translating the "DCU Through the Decades" design system from social media into a life-size physical installation. Milestones are organized chronologically along a two-tier layout, anchored by a central ribbon banner, with custom icons, archival photography, and pull-out stats highlighting key moments in company growth and community impact. Built for in-person viewing at scale, the piece turns 45 years of company history into an approachable, walkable exhibit for employees and visitors.
Member Persona Banners: Environmental Design
Life-size retractable banners created to introduce a set of member personas to employees, displayed at office locations and the DCU Center. Each banner uses a consistent teal and white system, with angular geometric accents and a shared header treatment for name and archetype, so the personas read as a cohesive family while each remains visually distinct through photography and color-blocked backgrounds. Life-size scale and full-body photography were chosen deliberately to make each persona feel like a real, present person rather than an abstract profile, with supporting copy (backstory and "Needs") giving employees a fast, human way to connect with member research. The system was built to work as a single large-format standee and as a lineup, so it reads well both in a hallway and displayed together at a company-wide event.
Member Persona Wall Decal: Environmental Design
A large-format wall decal designed as an extension of the Member Persona series, created to educate employees on what personas are and how they're used, while reinforcing the personas' presence in shared office spaces. The layout pairs each persona's nametag with a lifestyle photo and keyword cloud (Dreams, Goals, Needs, Family, Career) reflecting their individual story, alongside explanatory copy on the purpose and value of persona-driven insight.
DCU for Kids: 27th Annual Charity Golf Classic — Tournament Scorecard
A tournament scorecard designed as part of a full print collateral suite for DCU's annual charity golf event benefiting DCU for Kids. The bold, illustrated golfer silhouette anchors the cover in DCU's brand green, while a clean white panel keeps event details — date, venue, and sponsor branding — easy to scan at a glance. Designed alongside tee signs and golfer packets, the piece was produced end-to-end from concept through print-ready files, with production coordinated across a print vendor and multiple sponsorship tiers.